well-informed wednesday: jimmy choo celebrates 15 years

it's jimmy choo's 15th birthday year, and my oh my, has the luxury brand come a long way. not only are its shoes a favorite with A-list celebrities, but the company has expanded to include a fragrance, scarves, sunglasses, handbags and luggage, all while maintaining its luxury-brand status.

in an interview with inquirer lifestyle, tamara mellon (the company's founder) describes her heavy involvement with the brand's development since day one. apparently, she handles everything from creative direction to business development.

one of mellon's key mottos, she says, has always been to "feel the fear and do it anyway."

do you think that's a wise motto for living? have you ever felt fearful of something but went ahead with it anyway? how did it end up?

by the way, mellon owns more than 1,000 pairs of jimmy choos (leopard-print styles being her favorite). as for me? here are some of my favorites from jimmy choo's current assortment (aren't the flats with stars adorable?!):

the western for $495

the phoenix for $395 
the quiet for $665

the lucia for $665

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