want to know what I don't understand?

I'll tell you.

when you see the word "sale" on a retailer's website, you might not expect a huge percentage off, but you certainly expect something kinda sorta significant, right?

while browsing nine west's sale section, I came across these electric blue meredith peep-toes that I like, but they're $99.99...down from $110. 

nine west gave us a whole $10.01 off.

in that case, you can keep it, nine west!